Background:
Enter SKINII – an adaptive vacuum-insulated vessel, deftly doubling as both a svelte can snug and an all-weather chalice for libations. The call for a brand metamorphosis was heeded as their ethos orbits around gifting patrons with multifaceted utility and eco-care.
Objective: Our mission was to weave a brand aura mirroring
The Slimm's pliancy, originality, and ecological mindfulness. The design choreography aimed to communicate "maximized with minimized" and an affirmative "Skinii Footprint."
Approach:
With SKINII's ethos and The Slimm's qualities in our grasp, we embarked on a visual symphony choreographed for contemporary consumers, cast in the limelight for its dual functionality.
Logo:
The nucleus was the logo – a salute to The Slimm's dual thermal prowess. A minimalist, bold lettering took the stage, orchestrated with elemental red and blue droplets – a vivacious dance of temperature duality. The logo’s tranquil blues and inviting neutrals spoke volumes about climatic ranges and environmental equilibrium.
Packaging:
Packaging was the stage set. A consistent palette and typography ensemble graced the minimalistic design. This spotlighted product versatility – from wrapping cans like a snug cocoon to cradling steaming brews. A discreet "Skinii Footprint" watermark wove an eco-tale.
Tagline:
"Leave Behind a Skinii Footprint" commandeered the tagline spotlight, underscoring the consumer’s potential to enact change by choosing flexible, sustainable wares.
Results:
SKINII FOOTPRINT's design encapsulated The Slimm's prowess in innovation and sustainability. The logo's dynamic interplay of hot and cold, merged with the palette, choreographed a symphony of balance and functionality. Packaging functioned as a brochure of virtues, while the tagline resonated with the ecologically attuned.
