The Cayman Port Authority initiated the "Cayman's Future" campaign, focusing on "Vote YES for Cruise Tourism." Our design objective was to create compelling social media ads using custom illustrations to educate and emphasize the positive outcomes of cruise tourism development. Our approach involved aligning visuals with campaign goals, blending persuasive messaging and captivating illustrations. These custom illustrations seamlessly integrated into social media ads, targeting diverse audiences and sparking engagement. The results demonstrated elevated campaign focus, driving discussions and support for cruise tourism. This case study highlights the power of impactful visual storytelling and persuasive communication in driving public engagement and unified endorsement for prosperity.
