OPPORTIUNITY
Drive awareness around the ZP Challenge app to engage Walmart employees to make better choices around key personal wellness attributes through relevant content, recommendations and features.
APPROACH
The personalized app experience continues to evolve and expand for individuals based on usage, status/level and individual attributes, opening up new app elements and features along the way.
RESULTS
The ZP Challenge offers contests and sweepstakes for anyone participating in ZP Challenges to provide additional incentives and foster sustained positive changes in behavior.
