Robins Kaplan, a leading Minneapolis law firm, sought to transform their brand presence to reflect their core traits: Incisive, Proactive, and Relentless. They needed a standout identity in a competitive landscape that effectively conveyed their values.
Solution: Provocative Visual Identity
To meet this challenge, we embarked on creating a fresh visual identity system that encapsulated their distinct qualities. Our approach centered on a highly provocative visual treatment and tone that resonated with their brand personality. We recognized the importance of a sharp voice, proactive presence, and relentless approach.
Implementation: Consistent Brand Expression
We applied this new visual identity consistently across all digital and print materials. Our creative team meticulously designed a visual language aligned with Robins Kaplan's values. From their website to print materials, every touchpoint underwent a transformation to reflect the brand's personality.
Results: A Powerful Shift
The new visual identity revitalized Robins Kaplan's brand. The unique and compelling visual treatment echoed their core traits, giving them the competitive edge they sought. Their brand now stands out distinctly in a crowded market, drawing attention and making a significant impact.
Elevated Identity, Remarkable Impact
Through meticulous reshaping, we aligned Robins Kaplan's visual identity with their incisive, proactive, and relentless character. The result? A refreshed brand that not only stands out but breaks through the noise, providing the desired unique edge and market recognition.
Moodboards
Iconography for RKMC's brand positioning
Moodboard
