Challenge: Elevating the Arrival Experience
Pineapple Court, a charming boutique hotel tucked away in the heart of Ocho Rios, Jamaica, approached us with an exciting challenge - to rejuvenate their brand identity with an inviting re-design. The goal was to craft an extraordinary first impression that resonated with the lively ambiance and serene tropical backdrop of the hotel.
Solution: Infusing Caribbean Flair
Our creative approach aimed to encapsulate Pineapple Court's unique character - an enticing blend of Caribbean charisma and a tranquil oasis. We set out to encapsulate the feelings of relaxation and opulence while seamlessly weaving in local culture and aesthetics.
Implementation: From Concept to Elevation with Playful Stickers
In close collaboration with Pineapple Court's team, we embarked on a creative expedition to redefine their visual identity. The revitalized branding seamlessly melded a vibrant Caribbean color palette, reminiscent of Ocho Rios' mesmerizing sunsets, with handcrafted design elements that celebrated the local craftsmanship. The pineapple, synonymous with warm hospitality, rightfully claimed the spotlight, paying homage to the hotel's name.
Taking innovation a step further, we introduced fun stickers that added an element of playfulness and interaction to the experience. These stickers sprinkled throughout the premises amplified the joy and excitement of each guest's journey.
Results: A Transformational Welcome
The transformation was not just skin-deep; it was an immersive encounter. The re-designed branding radiated the very essence that Pineapple Court embodied. Guests approaching the hotel were enveloped in an atmosphere of relaxation and anticipation, setting the tone for their stay.
Visitors enthusiastically embraced the refreshed brand identity, raving about how it heightened their arrival experience and set the mood for their getaway. The interactive stickers acted as conversation starters, further reinforcing the hotel's distinct identity.
Embodying Enchantment The new Pineapple Court brand re-design stands as a testament to the potency of visual storytelling. By seamlessly blending Caribbean allure with bespoke design elements and the added touch of playful stickers, the revitalized signage serves as a symbol of the enchantment that awaits within the hotel's walls.
This case study serves as a testament to the ability of thoughtful design and creative innovation to transform the guest journey, starting from the moment they set eyes on the captivating Pineapple Court re-design. It leaves a lasting memory of a tropical escape where luxury and whimsy coexist harmoniously.
New Logo
Stickers
Photography Direction
Social Media
